In paid media, separating the budget between the upper and lower funnel is a recurring topic. Upper funnel campaigns (usually…
The thing with Search Engine Optimization (SEO) is that it never stands still. Artificial intelligence (AI) is reshaping how people…
The analysis of advanced log files gives SEO companies information about how search engine bots explore a site beyond what…
To create a scalable SEO audit system, shift to a repeatable process that integrates automation and human input, rather than…
In today’s world, user experience is the key driver of the modern web, and JavaScript is essential for creating quick,…
There was a time when ranking number 1 on Google guaranteed waves of organic traffic. But those days are fading,…