Being with Straction for 3 years has been a journey of growth. From writing in the insurance space to exploring education, I have learned to adapt content across domains. The flexibility and support here, especially while raising a child, have meant a lot. Nivedita and Kaushik Sir’s trust and empathy made me feel truly valued and seen.

My journey with Straction for 3 years as a Content Specialist has been a truly meaningful one. From working on diverse client projects to contributing to Straction’s own website, every experience has helped me grow as a professional. I truly appreciate the constant support from Nivedita and Kaushik Sir, who have been incredibly understanding during personal challenges and have always made me feel valued.

I’ve spent 3.5 years at Straction Consulting as a Content Specialist writing for brands like IIFL, HiCare, and Basic Home Loan. Winning Gold at content awards in 2024 was a highlight. The environment here is open, supportive, and full of energy. It is the kind of place where you feel heard, trusted, and motivated to keep growing. I truly see myself being part of this journey for the long run.

I began as an SEO Intern at Straction, and three years later, the growth has been incredible, both professionally and personally. From facing new challenges to gaining confidence, every step has been fulfilling. What makes Straction special is the supportive culture, open leadership, and flexibility. Getting a full-time offer post-internship was a defining moment.

Working at Straction as a Performance Marketing Manager has been truly rewarding. I’ve led impactful campaigns, boosted ROI, and helped grow multiple brands. Beyond technical skills, I’ve grown strategically and learned to decode consumer behavior. The culture here stands out – built on trust, ownership, and collaboration that empowers real growth and initiative.

I joined Straction 2.5 years ago as an SEO Strategist, and today I’m the SEO Manager. It’s been a journey of deep learning, team leadership, and real ownership. A highlight was scaling Paybima’s organic traffic from 1.5K to 357K – a true turning point. What makes Straction special is the open, trust-driven culture that empowers you to take initiative and grow meaningfully.