(for both / either Google Ads / Amazon Ads / other eCom Marketplace Ads platforms)

Monthly planning and strategizing PPC campaigns for respective Google PPC Ads / Amazon Ads / eCom
Marketplace Ads platforms (Budget allocation by campaign types, projected acquisition, and conversion metrics, projected RoAS, etc.)
Analysis of historic Google Ads reports / Amazon Business reports, Search term reports, etc. and planning for optimization based on the data
Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights
Setting up and managing Ad campaigns, Ad Groups, Ad copies, Keywords, Bid types, and budgets on a regular basis (based on historic performance, business requirements, etc.)
Should have working knowledge of Google Ads platform, Amazon Vendor Central and Seller Central platforms, other eCom Marketplace Ads platforms
Collaborate with Clients / internal Agency team and devise strategize and actions to optimize key KPIs like RoAS, CPCs and Conversion Rate and more.
Daily / Weekly / Monthly tracking and reporting to Clients on key Paid Marketing campaign metrics
Coordinating with internal Agency team or, with Client team towards ensuring proper analytics (GA4 tracking) in place for continued data tracking

2-4 years of work experience in Google Ads platform and / or, Amazon / other eCom Marketplace Ads platforms
Understanding of optimization tactics, monitor and managing changes on Google Ads / Amazon / other
eCom Marketplace Ads platform to generated continued scale up in spends and improved RoAS
Good written and verbal communication skills
Analytical mindset and learning ability to spot data patterns and take needful actions accordingly

Graduate of higher qualification in any stream
Certification in Google Ads / Google Analytics / Amazon Ads
A Certification / Course in Digital Marketing from any Institute
Comfortable working with MS-Excel, Google Sheet and PowerPoint for reporting and planning purposes

Performance Marketing Specialist

Apply for this position